Knocking Before You Plan: What Campaigns Miss When They Skip the Groundwork

The doors were real. The lists were accurate. The message was polished.

Still, it did not land.

We knocked. People opened. Some smiled politely. Others closed the door before the second sentence. We had the materials, the talking points, the field plan, but what we lacked was alignment with the people we were trying to reach.

It was not a script problem. It was a listening problem.

And it was not the first time I had seen it.